Economy
Sansiri Revitalizes 'Burasiri' Brand with New 6-Billion Baht Project
Real estate developer Sansiri has launched 'Burasiri Well Krungthep Kreetha' as part of a 20-year brand refresh, targeting the luxury housing market.
According to Khaosod Online, property developer Sansiri has officially refreshed its 'Burasiri' brand, marking two decades of the product line. The company has launched a new project, 'Burasiri Well Krungthep Kreetha,' valued at 6 billion baht. This development is specifically designed to cater to the luxury segment, with home prices ranging between 23 and 50 million baht.
Ms. Pakpring Karoon, Director of Low-Rise Project Marketing at Sansiri, stated that the company is accelerating its low-rise housing strategy for the second half of 2026. Despite a generally stagnant real estate market, Sansiri reports consistent demand for residential properties. The company aims to reach a total presale target of 25 billion baht for its low-rise segment in 2026. As of the first eight months of the year, the firm has already secured 15 billion baht in sales, representing 60% of its annual goal. To maintain this momentum, Sansiri plans to launch 12 additional projects during the third and fourth quarters of the year.
For residents and potential investors, this development highlights the continued expansion of luxury residential zones in Bangkok. While the company remains confident in its sales targets, the broader impact of these new launches on the overall property market stability remains to be seen as the year concludes.
