Events
Chia Tai Hosts Durian Tech & Expo 2026 in Chanthaburi
Agricultural innovator Chia Tai is hosting a specialized expo in Chanthaburi to introduce smart farming solutions tailored for local durian growers.
On September 15, 2026, Khaosod Online reported that Chia Tai Company, a prominent Thai agricultural innovation firm, launched the 'Durian Tech & Expo 2026' at the Chanthaburi Provincial Administrative Organization multipurpose area. Led by CEO Dr. Manas Jiaravanon, the event marks the company’s strategic shift toward becoming a comprehensive agricultural 'Solution Provider.'
The expo serves as a collaborative platform for durian farmers, government agencies, and industry experts to discuss current challenges in durian cultivation. Chia Tai is demonstrating smart farming technologies and gathering feedback from local growers to refine agricultural practices that align with the specific needs of the region. According to Chief Marketing Officer Supaporn Kiatsirikajorn, the initiative aims to integrate knowledge and technology to create customized farming solutions.
For residents and visitors in Chanthaburi, this event highlights the ongoing modernization of Thailand’s fruit industry. As the region is a major hub for durian production, the adoption of these technologies could influence future crop yields and local economic stability. While the expo provides a venue for knowledge exchange, it remains to be seen how these specific smart farming solutions will be implemented on a commercial scale by local farmers and what long-term impact they will have on the quality and availability of durian in the market.
