Sport
Petchyindee Boxing Promotions to End Free-to-Air TV Broadcasts
Promoter Nuttadaj Vachirarattanawong has announced that two major Muay Thai programs will cease live television broadcasts on True4u starting October 1, 2026, citing financial losses.
Nuttadaj Vachirarattanawong, the promoter and owner of Petchyindee Boxing, has officially announced that the Muay Thai programs 'Muay Mun Sanan Mueang P. Lak Boon' and 'Petchyindee Muay Thai Premium' will no longer be broadcast live on the free-to-air channel True4u. This change is scheduled to take effect on October 1, 2026.
According to Khaosod Online, the promoter stated that the decision was driven by persistent financial losses. Nuttadaj explained that the costs associated with live television production have become unsustainable, noting a lack of financial support from the broadcasting channel. Furthermore, he highlighted a significant shift in the advertising landscape, stating that sponsors have largely moved toward digital platforms, making traditional television advertising less viable for his events. Moving forward, these matches will be broadcast exclusively via Pryde TV.
For residents and Muay Thai enthusiasts in Thailand, this marks a significant shift in how the sport is consumed, moving away from traditional television toward digital streaming services. While the transition to an online-only model is confirmed, it remains to be seen how this change will impact viewership numbers and the broader accessibility of these events for fans who have relied on free-to-air television for over a decade. Fans should adjust their viewing habits accordingly starting next month.
