Tourism
TAT Launches Expanded 'Nihao Month 2026' Campaign to Boost Chinese Tourism
The Tourism Authority of Thailand has introduced an enhanced Nihao Month 2026 initiative, featuring strategic partnerships and promotional events to attract Chinese visitors through early 2027.
The Tourism Authority of Thailand (TAT) has officially launched its expanded 'Nihao Month 2026' campaign, beginning 15 September. According to the TAT Newsroom, this initiative is designed to stimulate travel demand from China, focusing on increasing visitor bookings and overall spending.
Key components of the campaign include promotional collaborations with the digital platform Meituan, the introduction of exclusive passport privileges for Chinese tourists, and a dedicated Mid-Autumn Festival celebration. Additionally, the TAT is hosting familiarisation trips for Key Opinion Leaders (KOLs) to showcase Thai tourism offerings to a broader Chinese audience.
For travellers and residents, this campaign signifies a concerted effort to maintain high tourism momentum through the upcoming Golden Week period and extending into the Chinese New Year celebrations in early 2027. These efforts aim to strengthen cultural ties and enhance the travel experience for Chinese visitors.
While the campaign is now active, specific details regarding the full list of participating merchants for the passport privileges and the exact schedule of all promotional events remain to be confirmed by local tourism operators. Visitors are encouraged to check official TAT channels for updates as the programme progresses.