Tourism
TAT Launches 'Nihao Month 2026' to Boost Tourism During Golden Week
The Tourism Authority of Thailand has initiated the 'Nihao Month 2026' campaign to attract Chinese visitors during the upcoming Golden Week and beyond.
On September 14, 2026, the Tourism Authority of Thailand (TAT) officially launched the 'Nihao Month 2026' project. According to a report by Matichon Online, this strategic initiative is designed to stimulate tourism demand, specifically targeting Chinese travelers during the upcoming Golden Week holiday period.
For travelers and residents, this campaign signifies a concerted effort by Thai authorities to enhance the visitor experience and maintain steady tourism momentum. The project is not merely a short-term promotion; the TAT has indicated that the initiative is intended to serve as a foundation for tourism growth extending into 2027.
While the campaign aims to bolster arrival numbers and support the local tourism economy, specific details regarding the full range of promotional activities, potential travel incentives, or specific events scheduled under the 'Nihao Month' banner remain to be confirmed. Stakeholders and visitors are encouraged to monitor official TAT announcements for further updates on how this project may impact travel logistics or local tourism offerings in the coming months.