Minister Supamas Unveils 'Dual Value' Strategy to Boost Thai Media

On September 13, 2026, the Thailand Government Public Relations Department reported that Minister Supamas Isarabhakdi has launched a strategic initiative titled 'Dual Value.' This policy is designed to modernize the Thai media landscape by encouraging the production of high-quality content that is both commercially viable and socially beneficial.

The core objective of this strategy is to facilitate the export of Thai media products to global markets, thereby generating economic growth while simultaneously promoting positive social values. By 'unlocking' current constraints, the government aims to empower creators to produce content that resonates with international audiences while maintaining cultural integrity.

For residents and travelers, this initiative may lead to an increase in the availability and visibility of high-quality Thai media, including film, digital content, and creative arts, on global platforms. It suggests a shift toward a more professionalized and internationally competitive creative industry in Thailand.

While the government has outlined the strategic intent of the 'Dual Value' framework, specific details regarding the implementation mechanisms, such as potential subsidies, regulatory changes, or support programs for creators, remain to be confirmed. Observers will be watching to see how these policy goals translate into tangible support for the creative sector in the coming months.