Events
Engfa Waraha Sparks Viral Trend at De Leaf 9.9 Mega Bright Day
Thai celebrity Engfa Waraha has generated over 30 million views with a viral dance challenge following the launch of a new De Leaf Thanaka soap formula.
On September 12, 2026, popular Thai entertainer Engfa Waraha headlined the 'De Leaf 9.9 Mega Bright Day' event, marking the official launch of the new 'Triple Bright Active' formula for De Leaf Thanaka soap. During the event, Engfa performed a dance routine set to the song 'Lub Lai Hai Jai San' (Rubbing to Make the Heart Flutter), which has since become a viral sensation on TikTok.
The campaign has gained significant traction, with fan-created cover videos and social media engagement pushing the total view count across platforms to over 30 million. Engfa’s performance, which featured a signature 'soap-rubbing' dance move, was a highlight for attendees and media representatives present at the launch.
For residents and visitors in Thailand, this event highlights the ongoing influence of celebrity-led marketing in the local beauty industry. The viral nature of the campaign suggests that the brand is successfully leveraging social media trends to drive consumer interest. While the campaign has achieved substantial digital reach, it remains to be seen how this viral momentum will translate into long-term market performance for the new product line. As of now, the 'Lub Lai Hai Jai San' dance challenge continues to circulate among local social media users.
