Economy
Thailand’s Department of Internal Trade Partners with Major Retailers to Boost Fruit Sales
The Department of Internal Trade has launched a campaign with six major retail chains to purchase 50,000 tons of Thai fruit, aiming to generate 2.69 billion baht for farmers.
According to a report by Matichon Online on September 12, 2026, the Thai Department of Internal Trade has initiated a strategic collaboration with six major retail chains to stimulate the domestic fruit market. The initiative aims to facilitate the purchase of 50,000 tons of seasonal Thai fruit, with the primary objective of generating approximately 2.69 billion baht in revenue for local farmers.
For residents and travelers, this initiative is significant as it highlights a concerted effort to stabilize agricultural prices and ensure the availability of high-quality local produce across major retail outlets. Visitors may notice increased promotional displays and a wider variety of seasonal fruits available in supermarkets participating in this government-backed program, potentially offering better value and fresher options during their stay.
While the initiative is set to support the agricultural sector, specific details regarding which retail chains are involved and the exact timeline for the rollout of these fruit promotions remain to be confirmed. Furthermore, it is not yet clear how this program will impact fruit prices in local traditional markets or smaller independent vendors. The government continues to monitor the market to ensure that the target revenue for farmers is met through these retail partnerships.
