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Apple Enters Foldable Market with New 'iPhone Duo'
Apple has officially launched its first foldable smartphone, the 'iPhone Duo', challenging Samsung's long-standing dominance in the foldable device sector.
On September 10, 2026, Apple officially entered the foldable smartphone market with the debut of the 'iPhone Duo'. According to a report by Prachachat Business, this launch marks a significant shift for the company, which had previously refrained from entering this segment while its competitor, Samsung, released eight generations of foldable devices.
For residents and travelers in Thailand, this development represents a new high-end option in the local mobile market. As Apple seeks to challenge Samsung’s established leadership in foldable technology, consumers may see increased competition, potentially influencing pricing and feature availability for premium smartphones in the region.
While the device has been officially unveiled, several details remain to be confirmed. Specifics regarding the exact release date for the Thai market, local pricing structures, and the full range of technical specifications have not yet been finalized. Prospective buyers should monitor official Apple channels or authorized local retailers for updates on when the iPhone Duo will be available for purchase in Thailand. As the market adjusts to this new entry, it remains to be seen how the iPhone Duo will perform against the latest iterations of Samsung’s foldable lineup.
