Tourism
TAT Launches 'CHARM of Lower NORTH' Tourism Campaign
The Tourism Authority of Thailand has introduced a new initiative to promote travel in the lower northern region.
On September 11, 2026, the Tourism Authority of Thailand (TAT) officially announced the launch of its latest tourism campaign, titled "CHARM of Lower NORTH: Travel to Charming Cities… Stay in Worth-Visiting Cities."
This initiative is designed to highlight the unique appeal of provinces located in the lower northern part of the country. By branding these areas as "charming" and "worth-visiting," the TAT aims to encourage both domestic and international travelers to explore destinations that may be less frequented than major tourist hubs. For residents and travelers, this campaign suggests a strategic push to distribute tourism revenue more evenly across the region and provide visitors with a more authentic, localized experience.
While the campaign has been formally introduced, specific details regarding the full list of participating provinces, the duration of the promotional activities, and the specific incentives or travel packages that may be offered to tourists remain to be confirmed. Interested parties are encouraged to monitor official TAT announcements for further updates on how this campaign will be implemented in the coming months. As reported by Matichon Online, this effort represents a continued focus by the national tourism body to diversify travel itineraries throughout Thailand.