Sport
High Demand for SIRIVANNAVARI Asian Games Collection Leads to Resale Surge
The launch of the SIRIVANNAVARI Asian Games collection saw significant crowds on its first day, with reports of resellers purchasing large quantities to inflate prices.
On September 11, 2026, Matichon Online reported that the launch of the SIRIVANNAVARI collection, created in honor of the Asian Games, drew large crowds of shoppers on its first day of availability. The high level of interest resulted in a rapid depletion of stock in certain areas, as individuals—identified by the report as resellers—purchased items in bulk.
For residents and travelers interested in the collection, this trend indicates that securing specific items at official retail prices may be challenging due to the secondary market activity. The report highlights that these resellers are already listing items at significantly higher prices, which may impact the availability for genuine fans and collectors looking to purchase directly from official channels.
While the initial launch has been marked by high demand and rapid sell-throughs, it remains to be confirmed how the brand will manage inventory replenishment or if further measures will be taken to limit bulk purchases. Those planning to acquire pieces from this collection should be aware of the current market volatility and the prevalence of inflated resale prices. It is advisable to monitor official brand announcements for any updates regarding stock availability or future sales events.
