Health
LBC Clinic and The Voice Foundation Launch 'Beautiful Heart' Campaign for Stray Animals
Thai celebrity Ploy Chermarn and The Voice Foundation have partnered to support stray animal welfare through a new charitable campaign.
According to a report by Khaosod Online, actress Ploy Chermarn Boonyasak, representing LBC Clinic, has joined forces with Kae Chollada Sirisant, president of The Voice Foundation, to launch the 'Beautiful Heart, Caring for Four-Legged Friends' campaign. This initiative aims to provide medical care, food, and medicine for homeless dogs and cats under the foundation's care.
The campaign functions by allocating a portion of the proceeds from LBC Clinic’s services provided throughout August to support the foundation’s operations. By integrating charitable giving into routine beauty services, the organizers hope to encourage clients to contribute to social welfare while addressing the needs of abandoned animals.
For residents and visitors in Thailand, this initiative highlights the growing trend of corporate social responsibility within the local beauty and wellness sector. It serves as a reminder of the ongoing efforts by local organizations to manage the stray animal population through private-public partnerships. While the campaign successfully utilized August revenue to fund these efforts, it remains to be confirmed if LBC Clinic plans to extend this specific donation model into future months or if additional partners will join the initiative to expand the scope of support for animal shelters.
