Economy
Apple Increases Prices for Older iPhone Models Following iPhone 18 Launch
Apple has introduced the iPhone 18 series and updated the iPhone Duo design, while simultaneously raising the price of the previous iPhone 17 generation by 5,000 baht.
According to a report by Prachachat Business, Apple has officially unveiled its latest flagship, the iPhone 18, marking a significant debut for the company's new CEO, John Ternus. Alongside the new release, Apple introduced a redesigned iPhone Duo, aimed at competing in the growing foldable smartphone market.
In a notable shift for the local market, the company has also adjusted its pricing strategy for existing inventory. The previous generation, the iPhone 17, has seen a price increase of 5,000 baht across the board.
For residents and travellers in Thailand, this price adjustment is particularly relevant for those planning to purchase hardware locally. If you are currently in the market for an Apple device, the cost of the previous generation has risen significantly, which may influence purchasing decisions between the older model and the newly launched flagship.
While the launch of the iPhone 18 and the design changes to the iPhone Duo are confirmed, several details remain to be clarified. It is currently unconfirmed how long this price increase will remain in effect or if similar adjustments will be applied to other accessories or older models not explicitly mentioned in the initial report. Consumers are advised to check official Apple Store pricing or authorized retailers in Thailand for the most current figures before making a purchase.
