Culture
DAKS Hosts Exclusive 'British Heritage Meets Local Flavour' Dinner in Bangkok
Luxury British fashion brand DAKS celebrated its top customers in Thailand with an exclusive culinary event blending British heritage and local Thai cuisine.
On September 10, 2026, the legendary British luxury fashion brand DAKS hosted an exclusive appreciation dinner for its top-spending customers in Thailand. Organized by I.C.C. International Public Company Limited, the event took place at the ERR Urban Rustic Thai restaurant on Sukhumvit 32, Bangkok.
Under the theme 'British Heritage Meets Local Flavour,' the evening featured a special menu curated by Chef Bo. The event was designed to honor high-value clients who purchased DAKS products through Central and Robinson department stores. The experience began with a collaborative effort involving TTC Motor, a vehicle distributor, to transport guests to the venue, emphasizing a blend of luxury lifestyle and automotive elegance.
For residents and travelers, this event highlights the growing trend of luxury fashion houses integrating local culinary experiences to deepen brand loyalty in the Thai market. While the dinner provided a unique intersection of British heritage and Thai gastronomy, it remains a private, invitation-only affair. Details regarding future public-facing collaborations or potential pop-up dining experiences featuring this fusion concept have not been announced by the brand. Those interested in DAKS' presence in Thailand may continue to monitor their official retail channels at Central and Robinson department stores for future brand activities.
