Tourism
ONYX Hospitality Group Partners with Greyhound Original for New Shama Uniforms
ONYX Hospitality Group has collaborated with the fashion brand Greyhound Original to redesign staff uniforms for its Shama serviced apartment properties.
A New Look for Shama
ONYX Hospitality Group has officially announced a collaboration with the Thai fashion label Greyhound Original to refresh the staff uniforms at its Shama serviced apartment brand. According to a report by Thai Post, this initiative is part of a broader strategy by ONYX to elevate the guest experience by integrating fashion-forward design into their service standards.
Why This Matters
For travelers and long-term residents, this change reflects the brand's effort to modernize its identity and align its service atmosphere with contemporary urban aesthetics. By partnering with a well-known local fashion house, Shama aims to communicate its brand personality more effectively through the professional appearance of its staff. This shift suggests a focus on creating a more stylish and cohesive environment for guests staying at their properties.
What Remains to be Confirmed
While the collaboration has been announced, the specific rollout schedule for these new uniforms across all Shama locations remains to be confirmed. Additionally, it is not yet clear if this design change will be accompanied by further updates to the service protocols or property amenities. Guests interested in seeing the new look should check with their specific Shama location for updates on when the transition will be fully implemented.