Events
ELIXIR Launches New Skincare Innovation in Bangkok
ELIXIR introduced its latest firming cream at a Bangkok event, highlighting new research into collagen structures.
On September 3, 2026, the skincare brand ELIXIR hosted an event at the Dusit Thani Hotel in Bangkok to unveil its new product, the Total V Firming Cream. According to a report by Khaosod Online Thailand, the launch event focused on the brand's 'Redefine Sagging Care' concept, which integrates scientific research with skincare technology to address skin laxity.
During the presentation, experts from Thailand and Japan discussed the brand's findings regarding the 'Ring Collagen Structure' and the concept of internal skin support. The event featured interactive zones, including a 'Collagen Science Corner,' where attendees were introduced to the brand's 40-year history of collagen research and the new 'COLLAGenerator' technology, which is designed to support the skin's collagen life cycle.
For residents and visitors in Thailand, this event highlights the ongoing expansion of premium beauty and wellness offerings within the local market. While the brand has presented its research and product claims, the long-term efficacy of the new firming cream and its specific performance across different skin types remain to be confirmed by independent dermatological studies or consumer feedback. Those interested in the product may find it available through authorized retail channels in Thailand.
