Economy
Krueng-Kao Group and AME Imaginative Launch Joint Music Venture
Krueng-Kao Group and AME Imaginative have established Bridge Management, a new joint venture focused on comprehensive artist development and management.
On September 8, 2026, at the FYI Center in Bangkok, Krueng-Kao Group and AME Imaginative—a subsidiary of the Amarin Group—officially signed an agreement to form a new entity named Bridge Management Company Limited. According to Khaosod Online Thailand, this partnership aims to provide end-to-end services for musicians and artists, positioning the new firm as both a business and growth partner for talent.
The collaboration leverages the specific expertise of Krueng-Kao Group alongside the resources of the Amarin Group network. Executives representing the two organizations, including Panthapol Prasarnrajkit and Panit Chamwiset from Krueng-Kao Group, and Siri Boonpitakkes and Jeramai Pitakwong from AME Imaginative, presided over the signing ceremony.
For residents and visitors interested in the Thai entertainment landscape, this development signals a potential shift in how local talent is cultivated and promoted within the industry. By integrating management and business development, the venture may lead to a more structured pipeline for new music and entertainment content in Thailand. While the partnership has been formally established, specific details regarding the initial roster of artists or the timeline for upcoming projects remain to be confirmed by the new management entity.
