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Thai Government Overhauls Communication Strategy and Spokesperson Role

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Thai Government Overhauls Communication Strategy and Spokesperson Role

Prime Minister Anutin Charnvirakul has announced a restructuring of government communications, including a new weekly ministerial broadcast and a proposed change in the government spokesperson.

On September 7, 2026, Thai Prime Minister and Minister of Interior Anutin Charnvirakul addressed the media at Parliament regarding a significant shift in the government’s communication strategy. Following six months in office, the administration is launching a new weekly broadcast titled “Talking with the Anutin Cabinet,” which will feature rotating ministers to provide updates on their respective portfolios and government initiatives. This initiative, coordinated by the Public Relations Department and Minister attached to the Prime Minister's Office Supamas Isarabhakdi, aims to improve transparency and public engagement.

Additionally, the Prime Minister confirmed plans to appoint Dr. Ekkapop Pianwiset as the new government spokesperson, replacing Ratchada Thanadirek. This appointment is expected to be formally proposed to the Cabinet during their meeting on September 8, 2026. When questioned by reporters regarding potential broader Cabinet reshuffles, the Prime Minister declined to comment, responding with laughter.

For residents and expatriates, these changes signal a more structured approach to government information dissemination. While the new broadcast aims to clarify policy directions, the effectiveness of this communication strategy remains to be seen. Residents should monitor official government channels for updates on these new programs. It is important to note that the proposed spokesperson change is subject to formal Cabinet approval, and the Prime Minister’s specific schedule for participating in the new broadcast has not yet been finalized.