BEANS Coffee Roaster Growth Highlights Sustainable Business Model in Thailand

On September 6, 2026, former Prime Minister Srettha Thavisin shared insights regarding the growth of the Thai coffee brand BEANS Coffee Roaster during the 'PRACHACHAT ESG FORUM 2026: Beyond ESG: Thailand Transition.' The discussion featured CEO and co-founder Chananda Thavisin, who detailed the company's expansion from its humble beginnings of selling only three cups to operating 38 branches across major cities.

Srettha emphasized that business success should not be superficial but must be built on intention and care, specifically highlighting the brand's commitment to generating income for local farmers. He argued that for a business to be truly successful, it must grow sustainably alongside the community it serves.

For residents and travelers in Thailand, this story underscores the increasing focus on Environmental, Social, and Governance (ESG) standards within the local retail and food service sectors. Supporting brands that prioritize sustainable supply chains and local agricultural development is becoming a prominent trend in the Thai economy.

While the brand's expansion is documented, the long-term impact of these specific sustainability initiatives on the livelihoods of the farmers involved remains to be confirmed through future performance reports and independent assessments.