Health
USANA Expands Thailand Beauty and Wellness Portfolio with CELAVIVE
USANA Health Sciences has introduced its CELAVIVE skincare line to the Thai market, aiming to integrate professional-grade products into daily self-care routines.
According to a report by Thai Post on September 6, 2026, the international direct-selling company USANA Health Sciences has officially expanded its presence in the Thai beauty and wellness sector. The company has launched its 'CELAVIVE' skincare range, positioning the products as a solution for 'Everyday Self-Care.'
For residents and expatriates in Thailand, this development marks an increase in the availability of international skincare brands within the local market. As USANA focuses on integrating these products into daily routines, consumers may find more options for wellness-oriented personal care products through the company’s direct-selling network.
While the launch highlights USANA's strategic push into the Thai beauty industry, several details remain to be confirmed. Specifically, the company has not yet detailed the full range of products available in the local inventory or the specific distribution channels beyond their standard direct-selling model. Furthermore, while the brand emphasizes its wellness approach, potential customers should note that the efficacy of these products for individual skin types remains a matter of personal experience. Those interested in the new line are encouraged to consult official USANA channels for specific product availability and pricing details as the rollout continues across the country.