Cafe Amazon and Deksomboon Launch Unique 'Soy Sauce' Coffee Collaboration

On September 5, 2026, Cafe Amazon, a subsidiary of PTT Oil and Retail Business (OR), announced a creative collaboration with the long-standing condiment brand Deksomboon. The partnership, branded as 'Baby Somboon Club,' aims to disrupt the beverage market by blending coffee with soy sauce, a concept designed to appeal to younger consumers seeking novel and shareable experiences.

For residents and travelers in Thailand, this launch represents a significant shift in local cafe culture, moving toward experimental flavor profiles that challenge traditional beverage expectations. The collaboration leverages the strengths of two distinct industry leaders to create viral social media interest and provide a unique sensory experience for customers visiting Cafe Amazon locations.

While the companies have officially launched this initiative to capture the attention of trend-seeking consumers, several details remain to be confirmed. Specifically, it is not yet clear how long this limited-time menu will be available across the national network of Cafe Amazon branches, nor have the companies disclosed the full range of specific menu items beyond the core 'coffee and soy sauce' concept. Interested patrons are encouraged to check their local Cafe Amazon outlets for availability and to see how these unconventional ingredients are being integrated into the current drink lineup.