Tourism
AIA, TAT, and Proud Group Announce 'AIA One Billion Day 2026' in Hua Hin
A collaborative health and lifestyle festival is set to take place in Hua Hin this September, aiming to promote wellness and tourism.
According to Prachachat Business, AIA Thailand has partnered with the Tourism Authority of Thailand (TAT) and the Proud Group to launch 'AIA One Billion Day 2026.' This health and lifestyle festival is designed to inspire individuals to pursue healthier lives and improve their overall well-being.
The event is scheduled to be held on Saturday, September 21, 2026, in the coastal city of Hua Hin. By combining health-focused activities with the tourism appeal of Hua Hin, the organizers aim to elevate the profile of wellness-based events in the region. For residents and travelers, this festival represents an opportunity to engage in community-oriented health initiatives while visiting one of Thailand’s most popular seaside destinations.
While the announcement confirms the partnership and the event's primary objective of promoting a healthier lifestyle, specific details regarding the full schedule of activities, registration requirements, or potential traffic and venue impacts remain to be confirmed. Those interested in attending are encouraged to monitor official announcements from the organizers for further updates as the date approaches.