Opposition Criticizes Government’s New Communication Strategy

On September 4, 2026, Sirikanya Tansakul, a list MP and deputy leader of the People's Party, commented on the government's upcoming 'Cabinet Meets the People' broadcast program. According to Khaosod Online, Sirikanya suggested that the initiative might be a strategic move to bolster the administration's popularity, which she claims is currently in decline.

Sirikanya argued that the government already possesses sufficient channels to communicate with the public, such as press conferences and regular cabinet meetings. She expressed skepticism regarding the effectiveness of using the NBT channel to promote government achievements, suggesting that officials should instead utilize parliamentary mechanisms. Specifically, she urged Deputy Prime Minister Anutin Charnvirakul to attend parliamentary sessions to answer questions directly, rather than engaging in what she described as a 'ping-pong' style of media interaction.

For residents and expatriates, this exchange highlights ongoing political friction regarding government transparency and communication styles. While the opposition advocates for direct accountability within the legislative chamber, the government appears to be exploring alternative media platforms to reach the public. It remains to be confirmed how frequently these cabinet broadcasts will occur and whether they will successfully shift public sentiment or lead to increased parliamentary engagement from cabinet members.