Thailand Adjusts 'Thai Tiew Thai Plus' Scheme to Curb Hotel Price Hikes

According to Matichon Online, the Thai Ministry of Finance is implementing adjustments to the 'Thai Tiew Thai Plus' tourism stimulus scheme. The primary objective of this revision is to close loopholes that have allowed some hotels to increase room rates disproportionately.

Under the new formula, the government will decouple the subsidy from specific hotel room pricing structures to ensure that the benefits reach the intended recipients rather than being absorbed by price hikes. Additionally, the Ministry plans to introduce new financial support mechanisms specifically for dining and local travel activities. These measures are designed to provide a more direct economic boost to smaller, local businesses rather than focusing solely on large-scale accommodation providers.

For travelers and residents, these changes may influence how tourism subsidies are applied to future bookings and daily expenses. The updated program is scheduled to take effect on October 1, 2026. While the Ministry has outlined the intent to curb price manipulation and support smaller vendors, specific details regarding the exact allocation of the new dining and travel funds, as well as the technical mechanisms for the revised subsidy, remain to be confirmed. Stakeholders are advised to monitor official government announcements as the implementation date approaches.