Sport
Yamaha Renews Long-standing Partnership with Buriram United
Thai Yamaha Motor has extended its sponsorship of the Buriram United football club for a 16th consecutive year, aiming to support the team's goal of securing another Thai League title.
According to Khaosod Online Thailand, Thai Yamaha Motor has officially entered its 16th year of partnership with the Buriram United football club. The announcement was marked by a meeting between Ukrit Pakviwat, Deputy General Manager of Commercial Planning and Marketing at Thai Yamaha Motor, and Buriram United President Newin Chidchob, alongside club executives.
This collaboration is part of Yamaha’s ongoing sports marketing strategy, which seeks to connect the brand with football fans under the concept of 'Feel The Unique Experience.' For residents and visitors, this partnership highlights the continued investment in Buriram’s sports infrastructure and the club's prominence in the local community. Buriram United has set ambitious goals for the 2026/2027 season, aiming to secure their 12th Thai League championship and establish themselves as the top-ranked club in the ASEAN region.
While the partnership is confirmed for the current season, the specific financial details of the sponsorship remain undisclosed. Furthermore, while the club has publicly stated its intent to dominate the regional rankings, it remains to be seen how the team will perform throughout the 2026/2027 season to achieve these competitive milestones. Fans and observers will be watching to see if the club can translate this long-term corporate support into the desired on-field success.