Technology
Promise Thailand Launches 'Kid Mai Tok' Campaign for Personal Loans
Promise Thailand has introduced a new digital advertising campaign targeting Gen Y workers, highlighting its personal loan services with a one-hour approval promise.
According to a report by Khaosod Online Thailand, the personal loan provider Promise (PROMISE) has released a new online advertising campaign titled 'Kid Mai Tok' (Overthinking). The campaign aims to address the financial stress faced by working professionals and Gen Y individuals by utilizing visual metaphors of stress, such as characters resting their feet on their foreheads, to represent financial burdens.
The campaign emphasizes the accessibility of the company's digital application process. For residents or those working in Thailand, the service highlights several key features: loan approvals within one hour for applications submitted with complete documentation before 6:00 PM, a minimum monthly income requirement of 8,000 THB, and a simplified document process requiring only a national ID card and proof of income. The service offers a maximum credit limit of up to 300,000 THB and is accessible 24 hours a day.
While the campaign focuses on modernizing the brand's storytelling, it maintains the core service offerings previously established by the company. It remains to be confirmed how these digital application processes perform during peak demand periods or for specific employment categories. As this is a promotional announcement, individuals should verify the specific terms and conditions directly with the provider, as eligibility criteria and approval times are subject to the company's internal assessment and documentation requirements.