Economy
Betagro Launches 'Sure in Every Meal' Campaign with BQM 24/7 Standard
Thai food company Betagro has introduced a new campaign emphasizing food safety and quality standards, backed by a 50 million baht digital marketing investment.
On September 1, 2026, the Thai integrated food company Betagro (BTG) officially launched its 2026 campaign, titled 'Sure in Every Meal.' According to Khaosod Online Thailand, the initiative highlights the company's 'BQM 24/7' standard, which monitors food quality and safety throughout the entire production process—from animal husbandry to final food manufacturing—around the clock, seven days a week.
Betagro has allocated 50 million baht toward digital media to promote this campaign. The company stated that the initiative was developed in response to modern consumer trends. Research cited by the company indicates that 89% of Thai people prioritize high-quality, safe ingredients and nutritional value alongside taste when selecting food. The campaign aims to address specific consumer concerns regarding the freshness and cleanliness of raw meat products.
For residents and travelers in Thailand, this campaign underscores a growing industry focus on food traceability and safety standards. While the company has committed to these quality protocols, the long-term impact on consumer perception and the specific technological mechanisms behind the BQM 24/7 monitoring system remain to be fully observed by the public. The campaign is currently active across digital platforms.