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Café Amazon Enters Ready-to-Drink Market with 'Amazon Fizzpresso'
Thai coffee giant Café Amazon has launched its first canned coffee product, Amazon Fizzpresso, targeting the competitive ready-to-drink market.
According to a report by Prachachat Business on September 1, 2026, the Thai coffee chain Café Amazon has officially entered the ready-to-drink (RTD) coffee sector. The company introduced 'Amazon Fizzpresso,' a canned coffee beverage infused with soda and marketed as having 0% sugar content.
This move marks a significant expansion for the brand, which is now competing within Thailand’s RTD coffee market, currently valued at approximately 65 billion baht. The product is being distributed through 7-Eleven convenience stores nationwide, making it highly accessible to both local residents and travelers looking for a quick, sugar-free caffeine option while on the move.
For consumers, this launch provides a new, convenient alternative to traditional café-bought beverages. The inclusion of soda and the zero-sugar formulation suggests a focus on health-conscious trends currently influencing the beverage industry.
While the product is now available in major retail outlets, it remains to be confirmed whether Café Amazon plans to expand this canned line with additional flavors or if they intend to introduce further RTD products in the near future. As of now, the company has focused its initial rollout on this specific soda-infused coffee variety.