Chery Group Thailand Announces Major After-Sales Service Expansion

According to a report by Khaosod Online Thailand, Chery Group (Thailand) has launched a strategic initiative to strengthen its after-sales service infrastructure. Cedric Cui, President of Chery Group (Thailand), stated that the company is prioritizing customer trust throughout the entire vehicle ownership experience.

This expansion focuses on five key projects designed to create a cohesive service ecosystem. Key areas of development include optimizing spare parts logistics, establishing specialized repair centers for electric vehicles, and launching dedicated Body & Paint facilities. Furthermore, the company is investing in the training of expert technicians to ensure consistent service quality across all brands under the Chery Group umbrella.

For residents and potential vehicle owners in Thailand, this development is significant as it signals a long-term commitment to operational stability and maintenance support. By building a robust infrastructure, the company aims to provide reliable care for its customers throughout their vehicle's lifespan. While the company has announced these strategic investments as part of its long-term growth plan in the Thai market, specific timelines for the completion of each of the five projects and the exact locations of the new facilities remain to be confirmed.