General
Lexus Launches New ES Sedan Series in Thailand
Toyota’s luxury brand, Lexus, has introduced the latest ES sedan in Thailand, featuring both hybrid and fully electric powertrain options.
According to a report by Khaosod Online, Lexus has expanded its luxury sedan lineup in Thailand with the launch of the new ES series. The updated model is available in two distinct configurations: the HEV 350h Grand Luxury and the fully electric 350e Premium.
Following the official launch, a test drive event was conducted from Toyota Alive Bangna to Ayutthaya to showcase the capabilities of the 350e model. The new generation features a larger body design compared to its predecessors, emphasizing aerodynamic efficiency while maintaining a balance between elegance and a sporty aesthetic. Notable exterior design elements include signature L-shaped headlights integrated with daytime running lights and a slim-bar taillight design, which the manufacturer claims improves visibility.
For residents and travelers in Thailand, this launch represents an expansion of the premium electric vehicle market. The availability of both hybrid and EV options provides more choices for those seeking luxury transportation. However, specific pricing details, regional charging infrastructure compatibility, and the full range of technical specifications for the Thai market remain to be confirmed by the manufacturer. Prospective buyers are encouraged to consult official Lexus Thailand channels for further updates regarding availability and service support.