Economy
Thai Department of Trade Negotiations Promotes Local Fish Products in Shanghai
The Department of Trade Negotiations has led a delegation of ten Thai SMEs to Shanghai to explore market opportunities for fish and fish-based products.
As reported by Khaosod Online Thailand on September 1, 2026, the Department of Trade Negotiations (DTN) has facilitated a market exploration trip to Shanghai for ten selected Thai small and medium-sized enterprises (SMEs) specializing in fish and fish products. This initiative is part of a broader project aimed at promoting sustainable agricultural growth through Free Trade Agreements (FTAs).
During the visit, the delegation toured premium retail outlets, including Ole’ Supermarket and Metro Supermarket. The objective was to analyze Chinese consumer behavior, packaging preferences, pricing structures, and current consumption trends. By gaining firsthand insight into these high-potential retail environments, Thai entrepreneurs aim to refine their product development and marketing strategies to better align with the demands of the Chinese market.
For residents and travelers, this development highlights the ongoing efforts to elevate the international profile of Thai agricultural exports. While the initiative focuses on business-to-business growth and trade expansion, it underscores the increasing quality standards of Thai food products. It remains to be confirmed how these business-matching activities will translate into specific export volumes or the long-term availability of these premium Thai fish products in international retail chains. The DTN continues to support these SMEs as they navigate the complexities of the Chinese market.