Economy
Public Confidence Declines Across Southern Thailand, Hatyai Poll Reports
A survey from Hatyai University indicates a sharp drop in public confidence across 14 southern provinces due to rising living costs and economic strain.
According to a report published by Khaosod Online on September 1, 2026, the Hatyai University Business Innovation Research Center has released findings showing a significant decline in public confidence across Thailand’s 14 southern provinces. Assistant Professor Dr. Wiwat Chankingthong, the center's manager, stated that the survey, which sampled 420 residents, recorded a drop in sentiment for August compared to July.
Respondents cited the persistent rise in fuel and cooking gas prices throughout August as a primary driver of economic hardship. This inflationary pressure has triggered a chain reaction, increasing the costs of goods and services, which disproportionately affects low-to-middle-income earners. The survey highlights that residents are facing reduced incomes, rising debt, and increased stress, alongside concerns regarding stagnant tourism and a perceived rise in crime and social issues.
For residents and travelers, these findings suggest a period of economic tightening in the southern region. The public has called on the government to intervene by stabilizing prices, reducing energy costs, and launching initiatives to stimulate tourism and provide mental health support. While the poll reflects the current sentiment of the surveyed population, it remains to be seen how the government will respond to these specific economic demands and whether these measures will be sufficient to alleviate the reported social and financial pressures.