Siam Square Market and Department of Internal Trade Launch Southern Fruit Promotion

Siam Square Market, a major wholesale hub for fresh produce in Asia, has collaborated with the Department of Internal Trade under the Ministry of Commerce to host the 'Thai Helps Thai Plus: Confident Taste, Quality Thai Fruit' event. According to Thai Post, the initiative aims to accelerate the collection and distribution of seasonal fruits from southern Thailand, specifically mangosteens, longkongs, and rambutans, as they enter the market.

To stimulate consumer demand, the event features a promotional offer where shoppers who purchase 5,000 THB worth of Thai fruit receive a 500 THB discount coupon. The campaign is scheduled to run from August 28 to September 1, 2026.

For residents and travelers, this event offers an opportunity to purchase high-quality, fresh seasonal produce at competitive prices while supporting local farmers. The initiative highlights the current peak harvest period for southern fruits, which may lead to increased availability and variety in local markets. While the event provides a boost to the distribution chain, it remains to be confirmed if similar promotional activities will be extended to other regions or if the discount program will be replicated in future harvest cycles. Visitors are encouraged to check local market listings for specific participating vendors.