Economy
ASAP Expands into Commercial EV Market with Maxus Partnership
Synergetic Auto Performance (ASAP) has secured rights to distribute and market Maxus commercial electric vehicles in Thailand, with plans to develop supporting charging infrastructure.
According to a report by Khaosod Online, Synergetic Auto Performance (ASAP), led by CEO Songwit Thitipunya, has officially entered the commercial electric vehicle (EV) sector. The company has been appointed as a distributor and marketing partner for the Chinese brand 'Maxus' through its subsidiary, Evante.
ASAP, which has over two decades of experience in the automotive industry—ranging from car rentals to dealership operations—is now targeting the growing demand for commercial EVs. The company anticipates that both public and private sectors will increasingly adopt electric vehicles to improve operational cost-efficiency and meet environmental sustainability goals. To support this expansion, ASAP has announced plans to establish dedicated charging stations in areas convenient for their clients.
For residents and business owners in Thailand, this development signals a potential increase in the availability of electric commercial transport options. While the company has confirmed its strategic shift and partnership with SAIC-backed Maxus, specific details regarding the timeline for the rollout of the charging network and the full range of vehicle models available for purchase remain to be confirmed. This move reflects a broader trend in the Thai market toward the electrification of commercial fleets.