Events
CJ MORE and 'Kam Tong Chuam' Conclude Campus Tour
The popular Thai game show 'Kam Tong Chuam' has wrapped up its final campus tour event in collaboration with CJ MORE, engaging the younger generation.
According to Prachachat Business, the popular Thai game show 'Kam Tong Chuam' (Word Connector), produced by the 'Yok Kamlang' channel, has officially concluded its final campus tour. The event was held in partnership with the retail chain CJ MORE, aiming to bring the show’s unique format directly to students.
The game show, which centers on a creative challenge where contestants must link nouns that share thematic connections, has gained significant traction among the 'New Gen' demographic. By transitioning from a digital and television format to a live campus experience, the organizers sought to foster direct engagement with their audience, turning traditional linguistic exercises into a competitive and entertaining spectacle.
For residents and travelers interested in local Thai pop culture, this event highlights the growing trend of media brands integrating with retail spaces to create interactive experiences for youth. The tour’s conclusion marks the end of this specific promotional series. While the campus tour has finished, fans of the show may look forward to future digital content or potential new seasons from the 'Yok Kamlang' channel. Further details regarding upcoming events or new collaborations between CJ MORE and the production team remain to be confirmed.