CJ MORE and 'Kam Tong Chuam' Host Campus Tournament Grand Final

On August 31, 2026, Khaosod Online reported that the retail brand CJ MORE concluded its 'Kam Tong Chuam' (Word Connection) Campus Tournament with a Grand Final event held at the BCC Hall, Central Ladprao. The event served as the culmination of a series of roadshows conducted at various educational institutions across Thailand.

'Kam Tong Chuam' is a popular game show featured on the 'Yok Kamlang' channel, which challenges contestants to rapidly link nouns based on logical connections. The tournament aimed to engage the younger generation by testing their wit, speed, and linguistic reasoning in a competitive environment. The final event drew a crowd of over 3,000 attendees, featuring three interactive zones and a high-stakes competition between top-performing students.

For residents and travelers, this event highlights the growing trend of brand-sponsored youth engagement activities in Bangkok’s major shopping centers. These events often transform retail spaces into hubs for cultural and educational entertainment. While the tournament has successfully concluded its current campus tour, it remains to be seen if CJ MORE will expand this initiative into a recurring annual series or introduce new formats for future seasons. Those interested in local youth culture or retail-led community events may find such gatherings indicative of the vibrant, interactive atmosphere currently promoted in Thailand’s urban commercial hubs.