Culture
Waka Studio Launches Thai-Developed Game 'RunOut – Hothead Paws'
Waka Studio has officially released its new multiplayer game, 'RunOut – Hothead Paws,' at Union Mall, highlighting the growth of Thailand's gaming industry as a vehicle for cultural soft power.
On August 31, 2026, Waka Studio officially launched its latest multiplayer title, 'RunOut – Hothead Paws,' at the Event Space in Union Mall, Bangkok. The game, developed by a Thai team, supports between two and six players simultaneously and was introduced to the public through a series of hands-on demonstrations, esports competitions, and interactive activities.
The launch event was attended by representatives from the Department of Cultural Promotion under the Ministry of Culture, alongside industry figures and gaming influencers. According to Khaosod Online, the event served as a platform to showcase the potential of Thai game developers in the international market. The Department of Cultural Promotion emphasized that the game represents a strategic effort to utilize the gaming industry as a form of 'soft power,' aiming to integrate Thai cultural elements into contemporary media that appeals to younger generations.
For residents and visitors, this launch highlights the increasing visibility of local creative industries in Bangkok. While the game is now available for play, details regarding its long-term international distribution strategy and specific cultural elements integrated into the gameplay remain to be fully explored by the public. The event underscores a broader government initiative to promote Thai creative talent on a global stage.