Promoting Koh Yo’s Cultural Heritage as Songkhla’s Soft Power

On August 30, 2026, a deputy spokesperson for the Thai government organized a media visit to Koh Yo, an island in Songkhla province, to showcase its potential as a cultural and religious tourism destination. The initiative aims to promote local landmarks as part of Thailand's 'Soft Power' strategy.

Key attractions highlighted during the visit include Wat Phra Non Laem Pho, known for its significant reclining Buddha statue, and the traditional Koh Yo woven fabrics. The spokesperson, referred to as 'Ploy Talay,' emphasized that the island offers more than just natural scenery, noting that the area is rich in temples that cater to those interested in spiritual or 'Mutelu' tourism.

For travelers and residents, this promotion suggests a growing focus on integrating local craftsmanship and religious sites into the broader tourism narrative of Southern Thailand. By spotlighting these specific cultural assets, the government hopes to encourage more visitors to explore the island's unique heritage beyond its coastal views.

While the government is actively positioning these sites as key cultural pillars, it remains to be seen how these promotional efforts will translate into long-term infrastructure support or increased visitor numbers for the local community. Travelers planning a visit should check current local access conditions for these specific religious sites.