Culture
Ministry of Culture and Big C Partner to Launch CPOT Shops
The Thai Ministry of Culture has signed a new Memorandum of Understanding with Big C to establish CPOT shops, aiming to boost sales of local cultural products.
On August 28, 2026, the Thai Ministry of Culture announced a new partnership with the retail giant Big C. According to a report by Thai Post, the two parties have signed a Memorandum of Understanding (MOU) to launch 'CPOT' (Cultural Product of Thailand) shops within Big C retail locations.
This initiative is designed to promote and increase the sales volume of local cultural goods. By integrating these specialized shops into a major retail chain, the government aims to provide greater market access for community-based artisans and small-scale producers who create traditional Thai crafts and regional products.
For residents and travelers, this development may offer more convenient access to authentic, high-quality Thai cultural items while shopping for daily necessities. It represents a strategic effort to elevate the visibility of local craftsmanship in a modern retail environment.
While the MOU has been officially signed, specific details regarding the rollout schedule, the number of locations that will feature these shops, and the full range of products to be stocked remain to be confirmed. Interested parties should monitor future announcements from the Ministry of Culture or Big C for updates on when and where these CPOT shops will begin operations.