CardX Launches 'Affordable Luxury' Dining Campaign Amid Rising Restaurant Spending

According to a report by Prachachat Business on August 28, 2026, the financial services provider CardX has identified a significant shift in consumer behavior. Data analysis reveals that spending in the restaurant category has climbed to become the second-highest expenditure segment, now accounting for 17% of total transactions. This trend reflects a growing preference for 'affordable luxury,' where consumers seek value without compromising their quality of life.

In response to these insights, CardX has collaborated with Visa to launch a new promotional campaign titled 'Kin Berb Gun Mai' (Shall We Eat Double?). The initiative features a 'Buy 1 Get 1' offer at 10 well-known dining brands, including popular establishments such as After You, Thong Smith, and Ohkajhu.

For residents and travelers in Thailand, this campaign highlights the current economic focus on dining out as a primary leisure activity. While the promotion offers immediate benefits for those looking to dine at these specific chains, it remains to be confirmed how long these promotional offers will remain active and whether additional restaurant partners will be added to the campaign in the coming months. Consumers are encouraged to check the specific terms and conditions directly with CardX or the participating restaurants to ensure eligibility for the offers.