Economy
DITP Promotes Thai Textiles Through Thai SELECT Restaurants
The Department of International Trade Promotion is leveraging Thai SELECT restaurants globally to showcase the beauty and craftsmanship of Thai fabrics.
According to a report by Matichon Online on August 28, 2026, the Department of International Trade Promotion (DITP) has launched a strategic initiative to utilize Thai SELECT-certified restaurants as platforms for promoting Thai textiles. By integrating traditional Thai fabrics into the environment and branding of these establishments, the DITP aims to increase the international visibility of local craftsmanship.
For travelers and residents, this initiative may enhance the cultural atmosphere of Thai dining experiences abroad, as restaurants serve as cultural ambassadors. Visitors to these establishments may find more opportunities to appreciate or learn about the intricate designs and historical significance of Thai textiles while enjoying authentic cuisine.
While the DITP has identified these restaurants as key mechanisms for global market penetration, specific details regarding how individual restaurants will implement these displays or whether they will offer textile products for sale remain to be confirmed. The initiative highlights a broader effort to link the culinary arts with the fashion and textile industries to strengthen Thailand's soft power on the global stage. Further updates on the rollout of this program across different regions are expected as the DITP continues its promotional efforts.