TAT Promotes Thailand–Vietnam Tourism Ties at ITE HCMC 2026

The Tourism Authority of Thailand (TAT) is actively working to strengthen tourism cooperation between Thailand and Vietnam during the International Travel Expo (ITE) HCMC 2026. According to the TAT Newsroom, the agency has established a Thailand Pavilion to serve as a hub for business matching and direct consumer engagement.

This initiative aims to connect Thai tourism operators with regional buyers, facilitating new partnerships and promoting the 'New Thailand' travel experiences. A key focus of the strategy is the expansion of air connectivity between the two nations, which is intended to support consistent, year-round travel. The TAT is specifically targeting diverse segments of the Vietnamese market, including millennials, families, Gen Z, luxury travelers, and those interested in sports and incentive tourism.

For travelers and residents, this development suggests a potential increase in flight options and more tailored travel packages between the two countries. While the TAT has outlined its strategic focus on these specific demographics, the long-term impact on flight frequency and the specific availability of new travel products remain to be confirmed as the event progresses. The initiative underscores a broader effort to foster regional tourism growth through collaborative marketing and improved infrastructure.