Culture
Ayutthaya United Unveils 2026/27 Season Kits with Umbro
Ayutthaya United and Umbro Thailand have officially launched their new football kits for the 2026/27 season, blending local heritage with modern sportswear.
On August 27, 2026, Ayutthaya United, in collaboration with CRC Sports, officially unveiled their new football kits for the 2026/27 season under the Umbro Thailand brand. The launch event took place at Central Ayutthaya Hall, featuring club president Adisak Phancharoenworakul and company representative Wiyada Buranaphakorn.
According to Khaosod Online Thailand, the design of the new kits aims to reflect the unique identity of the ancient capital, integrating elements of Ayutthaya’s rich cultural history with contemporary sportswear aesthetics. This partnership marks a significant collaboration between the century-old British sports brand and the local football club, which maintains deep ties to the province.
For residents and visitors, this launch highlights the intersection of local sports culture and international branding within the historic city. The kits serve as a symbolic representation of the province's ongoing efforts to modernize its sporting presence while honoring its heritage. While the event successfully introduced the new apparel to the public, specific details regarding the full retail availability of the kits at various outlets or potential limited-edition releases remain to be confirmed by the club and its partners. Fans and interested observers are encouraged to monitor official club channels for further updates on where to purchase the new season gear.