Tourism
Ultra Thailand 2027 to Debut in Bangkok
The Tourism Authority of Thailand (TAT) has announced a partnership with Private Luxury Events to host the inaugural Ultra Thailand 2027, a high-end industry gathering.
According to the Tourism Authority of Thailand (TAT) Newsroom, Bangkok has been selected to host the first-ever Ultra Thailand event. Scheduled to take place from 20–24 June 2027, the gathering will be held at the Four Seasons Hotel Bangkok at Chao Phraya River.
This invitation-only event is a collaboration between the TAT and Private Luxury Events. Its primary objective is to facilitate connections between local Thai tourism operators and influential buyers who specialize in serving ultra-high-net-worth travellers. By hosting this event, the TAT aims to reinforce Thailand’s reputation as a premier destination for high-value luxury tourism.
For residents and travellers, this event highlights the country's ongoing focus on attracting the luxury travel segment. While the event is exclusive to invited industry professionals, the influx of high-profile buyers and the hosting of such a prestigious gathering may influence the luxury hospitality landscape in Bangkok during the event period.
As of now, specific details regarding the full list of participants or additional public-facing activities associated with the event have not been disclosed. Interested parties should monitor official TAT communications for further updates as the June 2027 date approaches.