Economy
Bangkok Auto Salon Returns for 12th Edition to Boost Modified Car Market
Organizer Cournot and Nash has announced the 12th Bangkok Auto Salon, investing over 300 million baht to position Thailand as a regional hub for the modified car industry.
Following a contract renewal with Japan’s San-Ei Corporation, event organizer Cournot and Nash has confirmed the return of the Bangkok Auto Salon. The company is investing more than 300 million baht to host the 12th edition of the event, aiming to stimulate demand within the modified car sector and establish Thailand as a central hub for the industry in the region.
According to Prachachat Business, Ronnarit Suewaja, a director at the organizing firm, expressed confidence in the high market demand for automotive customization. The event is expected to attract numerous tuning shops and generate over one billion baht in economic circulation.
For residents and visitors, this event highlights the growing scale of Thailand’s automotive culture. While the exhibition serves as a major gathering for enthusiasts and industry professionals, it also reflects broader trends in the local automotive aftermarket. Those interested in the event should monitor official announcements for specific dates and venue details, as the organizer has yet to release the full schedule or the list of participating international brands. The event underscores the ongoing investment in Thailand’s automotive sector, though the long-term impact on regional market positioning remains to be seen.