Economy
DITP and Gourmet Market Launch 'Capture the New Thai Wave' to Promote Local Brands
The Department of International Trade Promotion (DITP) has partnered with Gourmet Market to showcase Thai brands from the IDEA LAB project to a global audience.
On August 25, 2026, Matichon Online reported that the Department of International Trade Promotion (DITP) has officially launched the 'Capture the New Thai Wave' event in collaboration with Gourmet Market. This initiative is designed to elevate Thai brands developed under the IDEA LAB project, providing them with increased visibility and access to both domestic and international consumers.
For residents and travelers in Thailand, this event highlights a growing effort to curate high-quality, innovative local products. Gourmet Market, a premium retail chain, serves as a strategic venue for these brands to reach a wider demographic, potentially making it easier for shoppers to discover unique Thai goods that meet international standards. The collaboration aims to bridge the gap between local creators and the global market, fostering a stronger identity for Thai innovation.
While the event marks a significant step in promoting local entrepreneurship, details regarding the specific duration of the showcase and the full list of participating brands remain to be confirmed. Interested parties are encouraged to monitor official announcements from the DITP or visit Gourmet Market locations to see which products are currently being featured as part of this initiative.