Tourism
Kasikornbank Launches New Debit Card Series to Enhance Spending Benefits
Kasikornbank has introduced three new debit card designs, aiming for two million new cardholders by 2027 to better align with modern consumer spending habits.
According to a report by Khaosod Online Thailand, Kasikornbank (KBank) has unveiled a major redesign of its debit card offerings. The bank introduced three new card types—MORE, MOVE, and MOST—under the campaign concept 'Every Good Day.'
This initiative is designed to improve the spending experience by offering rewards such as points and cash back, specifically tailored to frequent daily expenses like shopping, travel, and fuel. Pipatpong Poshyanonda, President of Kasikornbank, noted that the bank’s decision follows observed trends in consumer behavior, where digital transactions have become deeply integrated into daily life. The bank identified that customers are increasingly prioritizing value and tangible benefits alongside the convenience of digital payments.
For travelers and residents in Thailand, this update may be relevant if you rely on local banking services for daily transactions, as the new cards aim to provide more targeted perks for common lifestyle expenditures. The bank has set an ambitious target of acquiring over two million new cardholders by 2027. While the bank has outlined the categories for rewards, specific details regarding the exact point-earning rates or eligibility requirements for existing customers looking to switch to these new tiers remain to be confirmed through official bank channels.