Culture
Twinings Offers London Tea Experience to Thai Winners
Twinings Thailand recently concluded its 'Sip with Luxury' campaign, rewarding winners with an exclusive trip to London to explore the brand's 300-year heritage.
According to a report by Khaosod Online, the global tea brand Twinings has completed its 'Twinings Sip with Luxury' campaign in Thailand. The initiative, themed around enjoying tea while traveling, awarded lucky participants a trip to London, England, valued at over 600,000 baht. The campaign aimed to showcase the brand's 300-year history and tea-drinking culture.
During the excursion, winners visited the world’s first Twinings shop in London. The itinerary, overseen by Supakarn Kitsupanon, Regional Brand & Market Development Manager for Twinings, included visits to iconic landmarks such as Big Ben, Westminster Abbey, the British Museum, and St. Paul’s Cathedral. Participants also enjoyed a cruise along the River Thames to view the city's landscape.
For travelers and residents interested in tea culture, this event highlights the brand's efforts to connect its historical roots in the UK with its international consumer base. While the campaign provided a curated look at the brand's heritage, it remains to be confirmed if Twinings plans to host similar experiential travel campaigns in the future or if they will introduce new public tea-tasting workshops in Thailand based on this London experience. Those interested in future brand activities should monitor official Twinings Thailand channels for potential updates.