Events
T-POP Group PERSES Named First Brand Ambassador for Mellolica
The Thai boy band PERSES drew large crowds to CentralWorld during the 'Mellolica Moment of YaY!' event, where they were officially introduced as the brand's first-ever ambassadors.
On August 24, 2026, the popular Thai pop group PERSES—consisting of members Jung, Nay, Kritin, Palm, and Pluggy—made a high-profile appearance at CentralWorld in Bangkok. The event, titled 'Mellolica Moment of YaY! x PERSES,' was hosted by the emerging brand Mellolica at the Eden Zone on the first floor.
During the event, the group was officially unveiled as 'The First Friend of Mellolica,' marking their debut as the brand's inaugural ambassadors. The appearance drew a significant number of fans, known as PIECES, who gathered in such large numbers that the venue reached capacity. The program featured an interactive session between the artists and their supporters, followed by a mini-concert that concluded the festivities.
For residents and visitors in Bangkok, this event highlights the growing intersection between T-POP culture and retail marketing in major shopping hubs like CentralWorld. Such events often lead to temporary congestion in central shopping areas, which may be useful for travelers to note when planning visits to the mall. While the group has been confirmed as the brand's first ambassadors, details regarding future collaborative products or long-term promotional campaigns remain to be announced by Mellolica.