Hawell’s Ice Cream Owner Announces Business Sale for 165 Million Baht

On August 22, 2026, Khaosod Online reported that Dr. Siripong Akrasriyuk, chairman of Hawell’s International, officially announced the sale of the Hawell’s ice cream business for 165 million baht. The announcement, shared via the brand’s official Facebook page, includes a 5 million baht referral fee for anyone who successfully connects the owner with a buyer.

Dr. Siripong cited several operational challenges as contributing factors to the decision. He noted significant difficulties in securing retail space within shopping malls over the past two years, despite available vacancies. Furthermore, he expressed concerns that transitioning to a small-scale franchise model could potentially damage the brand’s reputation. However, he emphasized that the primary reason for the sale is his personal decision to leave the business world and enter monastic life with his family.

For residents and travelers, this news highlights a potential shift in the availability of this local ice cream brand. While the business is currently operational, the future of its physical locations and product distribution remains subject to the outcome of the sale. Potential buyers will inherit six specific assets associated with the brand, though the full details of these assets have not been publicly disclosed. It remains to be confirmed who will acquire the company and whether the brand’s current service standards and product offerings will be maintained under new ownership.